There is nothing like greeting cards that can express the warmth of your feelings and it will never go out of fashion. Greeting cards that attract customers visually as well as emotionally sell like hot cakes.
Here are 8 tips that actually work to help you on your journey of designing best-selling greeting cards.
#1 Think about who you are targeting
Ask yourself – what type of greeting cards do people buy these days? What is my customer looking for? Get as much information you can possibly get about your target audience and the people to whom they will be sending your cards. Their age, geographical location, lifestyle, and preferences should all be factored in before designing a card.
#2 Leave room for messages
People love to add a handwritten note on greeting cards to make it more personal. So, you must avoid illustrations and designs that crowd the card. It should have space for possible messages or captions. This is one way of fostering communication between the sender and the recipient, using the cards.How To Design A Best Selling Greetings Card Click To Tweet
#3 Do not confuse
Quirky titles are fun, but it may not always sit well with all your audience. Make sure the subject of your card is simple enough for your customers. Humor is a great tool to connect with people. While designing cards with a theme, take a step back and see if the message is obvious at a glance. If not, it’s time to redo it.
#4 Create a line
Make an entire line of themed cards of about 40 to 50 designs. Even though they should have a similar pattern they must not appear alike. Once your creative juices start flowing, designing a card will not take much time. Complete and send your designs well ahead of the holiday to reach your customers in time.
#5 Say no to gender-specific designs
Unless you specifically want to card to appeal to a particular gender, avoid gender-specific designs in your greeting cards. Being politically correct would not hurt your chances anyway.
#6 Give greeting card templates a try
Greeting cards come in many shapes and sizes. If you like to experiment with this, it is a good idea to play with greeting card templates. You can work with horizontal and vertical layouts and various formats to see what suits you best. Using templates will be easier and faster. It will give your card a professional look.
Image Courtesy Of: https://www.limalima.co.uk/birthday-cards/brother
#7 Convey the sentiments
It is possible to design a greeting card without any words or text, and still be able to convey the deepest emotions. Designer cards with great illustrations can do that. While illustrating your cards, take extra care not to come across as offensive to any group of people. Likewise, it is a good practice to avoid religious imagery to reach out to a wider audience.
#8 Give ear to good feedback
Ask the opinion of your friends, family, and co-workers. After all, they are also among your target audience. You can use them as test subjects and see if they can guess what your card is for. See if they “get” your card as you intended. If not, redo them and try again.
Never lose focus on people and their feelings. Design greeting cards that are a joy to receive. As a designer stay current on the evolving social trends to design the best greeting cards.