8 Simple Steps To Designing A Best Selling Greetings Card

There is nothing like greeting cards that can express the warmth of your feelings and it will never go out of fashion. Greeting cards that attract customers visually as well as emotionally sell like hot cakes.
Here are 8 tips that actually work to help you on your journey of designing best-selling greeting cards.

#1 Think about who you are targeting

Ask yourself – what type of greeting cards do people buy these days? What is my customer looking for? Get as much information you can possibly get about your target audience and the people to whom they will be sending your cards. Their age, geographical location, lifestyle, and preferences should all be factored in before designing a card.

#2 Leave room for messages

People love to add a handwritten note on greeting cards to make it more personal. So, you must avoid illustrations and designs that crowd the card. It should have space for possible messages or captions. This is one way of fostering communication between the sender and the recipient, using the cards.

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#3 Do not confuse

Quirky titles are fun, but it may not always sit well with all your audience. Make sure the subject of your card is simple enough for your customers. Humor is a great tool to connect with people. While designing cards with a theme, take a step back and see if the message is obvious at a glance. If not, it’s time to redo it.

#4 Create a line

Make an entire line of themed cards of about 40 to 50 designs. Even though they should have a similar pattern they must not appear alike. Once your creative juices start flowing, designing a card will not take much time. Complete and send your designs well ahead of the holiday to reach your customers in time.

#5 Say no to gender-specific designs

Unless you specifically want to card to appeal to a particular gender, avoid gender-specific designs in your greeting cards. Being politically correct would not hurt your chances anyway.

#6 Give greeting card templates a try

Greeting cards come in many shapes and sizes. If you like to experiment with this, it is a good idea to play with greeting card templates. You can work with horizontal and vertical layouts and various formats to see what suits you best. Using templates will be easier and faster. It will give your card a professional look.

Image Courtesy Of: https://www.limalima.co.uk/birthday-cards/brother

#7 Convey the sentiments

It is possible to design a greeting card without any words or text, and still be able to convey the deepest emotions. Designer cards with great illustrations can do that. While illustrating your cards, take extra care not to come across as offensive to any group of people. Likewise, it is a good practice to avoid religious imagery to reach out to a wider audience.

#8 Give ear to good feedback

Ask the opinion of your friends, family, and co-workers. After all, they are also among your target audience. You can use them as test subjects and see if they can guess what your card is for. See if they “get” your card as you intended. If not, redo them and try again.

Never lose focus on people and their feelings. Design greeting cards that are a joy to receive. As a designer stay current on the evolving social trends to design the best greeting cards.

How To Design A Responsive Logo

Every business needs to have an identity. This is the reason
why your business should have a logo. You will note that a logo plays a major
role in the branding of a business. It actually makes the brand to be easily identifiable.
This can help reach your target audience and thereby increase your sales margin.
Creating a logo is not easy. You need to know a number of things. It should be
responsive so that you can get the desired results. There are many ideas that
can help you design this logo. You should consider the following ideas:

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1. Use a light color.

It is important for you to use a light color when designing
your logo. You will note that a logo that has too much color tends to create
ambiguity when it comes to printing. It should have a light color and also have
catchy looks in black and white.

2. Be simple.

Big business normally have simple logos. This makes these
logos to be more memorable. Your customers are likely to remember your logo
once he or she sees it out there. It should not look complicated.

3. Be dynamic

You will note that logos are no longer used just on print
advertisements or TV commercials but will appear in mobile apps and so on. They
can even appear on clothes and utensils such as cups and so on. In this case,
your logo should be versatile. It should look more impressive even at a distance.
If you logo is designed to be dynamic, it can easily be adapted for display in
any medium.

4. Remember the image of your brand.

Your logo speaks volumes about what your company stands for.
This is the reason why you need to design a logo that is vibrant. It should be
smart and display the ideals that your company stands for. In addition, your
log should be relevant to the company. It should bear the name of the company
so that a customer can identify it out there.

5. Create several versions.

You should not settle for one design only. You should create
different variations so that you can choose the one that suits you. You might
discover a design that might impress your customers out there. Such a logo can
be effective for your business.

6. Be unique.

There are many logos out there in the market. Your log
should be simple but unique in its own way. It should not be predictable. This
is the reason why you need an expert to help you out. It should be original and
easy to remember. This can make you more competitive in the business world.

Once you have created a logo, you should not use it immediately.
You should first carry out a market survey so that you can understand the
reactions of your customers. This will give you an idea of that you expect once
it is out there in the market. It can also help you improve it. Consider these
ideas and your business will flourish.

What Is Graphic Design?

Defining design in words is a complicated task, precisely because it uses the real and sensory elements to be built.  When we talk about design, we are talking about just projecting, planning and executing something that has a call to the sensory function.

Commonly, as soon as we think about design, we refer mentally to images, colors, and texts. That is, what can be seen; however, it can also use other senses such as smell, listening, and touch, to create solutions and continue to be called design.

So, the design is:  create solutions through a project.

Thus, for a good design, we need to develop a line of reasoning about the problem we want to solve, as well as a concept and think about all the hypotheses, in addition to probabilities, before executing a job.

On the other hand, it should be noted that an essential part of the design is its reproducibility.

As a general rule, those projects are designed to be produced at scale. Therefore, failures need to be identified and corrected, and that is why every detail of the project must be planned, tested and endorsed.

The Design Is Divided Into Three Major Areas Of Action:

  • Product design: Projects for the development of three-dimensional and functional objects such as chairs, lamps, cabinets, cell phones, among others.
  • Graphic design: Projects with visual purposes, with the objective of informing.
  • Interior design: Develop projects and planning, to optimize the spaces in the best possible way. It has also been called decoration.
  • These, in turn, are unaccountably divided into more areas. We are going to focus this publication on graphic design since this is the type of plan that is most useful in content marketing.

What is a designer? The difference between design and designer

Do not confuse the terms! The plan is the activity; Designer is the professional.

Just as we have the doctor who studied medicine, the engineer who studied engineering, the architect who studied architecture, we have the designer who studied design.

As the design is comprehensive, we have specialties within the plan, as mentioned before. And we have specialties within the specialties.

For example, a graphic designer can work with:

  • Web design (creation of sites)
  • Motion graphics (animation)
  • Typography (production of sources)
  • Layout (newspapers, magazines, pamphlets)
  • 3D (three-dimensional image modeling)
  • Illustration (drawing)
  • Branding (logo creation)
  • Among others

Most of the designers are versatile and develop in all areas, however, many times, they only have a preference or better skills for certain specialties.